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Cengage Learning Cengage Social Media Marketing: A Strategic Approach, 3E

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Description

Master effective marketing through the unique methods found in Social Media Marketing: A Strategic Approach, 3E by Cengage Learning. This book helps you build a strong personal brand that provides value at any stage of your career. By studying these social media techniques, you will learn to navigate both online and offline elements of a successful branding strategy. This edition provides expanded coverage of consumer behavior to help you identify with virtual communities. You will also learn to master visual storytelling to improve your digital presence. This text is designed to guide you through the practical application of social media marketing in a modern business environment.

Key Features

Learn to build a strong personal brand using social media techniques that remain valuable throughout your entire career.

Master both online and offline elements required to create a viable personal branding strategy.

Gain expanded knowledge of consumer behavior to better identify and connect with various virtual communities.

Develop your ability to master visual storytelling as part of your digital marketing toolkit.

Access professional marketing insights from the trusted Cengage Learning brand.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2022
Listed Since
09 March 2021

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