£51.99

Routledge An Introduction to Social Media Marketing

Price data last checked 116 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£52 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 615 days • 615 data points (No recent data available)

Historical
Generating forecast...
£51.99 £49.39 £50.43 £51.47 £52.51 £53.55 £54.59 09 June 2024 09 November 2024 12 April 2025 12 September 2025 13 February 2026

Price Distribution

Price distribution over 615 days • 1 price levels

Days at Price
615 days 0 154 308 461 615 £52 Days at Price

Price Analysis

Most common price: £52 (615 days, 100.0%)

Price range: £52 - £52

Price levels: 1 different prices over 615 days

Description

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 November 2014
Listed Since
23 January 2013

Barcode

No barcode data available

Similar Products You Might Like

An Introduction to Social Media Marketing
100% match

An Introduction to Social Media Marketing

Routledge

£120.00 12 Dec 2025
Marketing: An Introduction
97% match

Marketing: An Introduction

Sage Publications

£53.24 12 Jan 2026
Social Media Campaigns: Strategies for Public Relations and Marketing
97% match

Social Media Campaigns: Strategies for Public Relations and Marketing

Routledge

£49.99 20 Feb 2026
Social Media Marketing: A Strategic Approach
96% match

Social Media Marketing: A Strategic Approach

£52.41 13 Jan 2026
Social Media Marketing: A Strategic Approach
96% match

Social Media Marketing: A Strategic Approach

Cengage Learning

£56.99 08 Feb 2026
Social Media Analytics Strategy: Using Data to Optimize Business Performance
96% match

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Apress

£54.99 22 Feb 2026
Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization
96% match

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Kogan Page

£68.62 17 Feb 2026
Social Media Analytics Strategy: Using Data to Optimize Business Performance
96% match

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Apress

£35.58 17 Feb 2026
Essentials of Digital Marketing (Global Management Series)
96% match

Essentials of Digital Marketing (Global Management Series)

£96.61 24 Jan 2026
Social Media Research Methods
96% match

Social Media Research Methods

Cognella Academic Publishing

£43.00 14 Apr 2026
Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)
96% match

Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

Ingramcontent

£164.04 08 Jan 2026
Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management)
96% match

Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management)

Business Science Reference

£202.96 24 Jan 2026
Digital Marketing: A Practical Approach
96% match

Digital Marketing: A Practical Approach

Routledge

£154.58 11 Apr 2026
Digital Marketing: A Practical Approach
96% match

Digital Marketing: A Practical Approach

Routledge

£41.47 15 Feb 2026
Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory
96% match

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Routledge

£43.99 07 Mar 2026
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)
96% match

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)

Springer

£136.34 12 Jan 2026
Social Media: Enduring Principles
96% match

Social Media: Enduring Principles

Oxford University Press

£64.36 17 Mar 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
96% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£16.67 23 Feb 2026
Marketing Strategy: Based on First Principles and Data Analytics
96% match

Marketing Strategy: Based on First Principles and Data Analytics

Springer

£48.91 30 Jan 2026
Essentials of Marketing
96% match

Essentials of Marketing

PEARSON EDUCATION

£50.78 17 Mar 2026
The Promise of Social Marketing: A Powerful Tool for Changing the World for Good
96% match

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

Routledge

£144.59 25 Jan 2026
Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)
96% match

Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)

Springer

£134.25 09 Dec 2025
Social Media and Society: An Introduction to the Mass Media Landscape
96% match

Social Media and Society: An Introduction to the Mass Media Landscape

Rowman & Littlefield Publishers

£48.38 08 Mar 2026
Strategic Digital Marketing: Modernizing 21st Century Business - 2nd Edition (Digital Business Series)
96% match

Strategic Digital Marketing: Modernizing 21st Century Business - 2nd Edition (Digital Business Series)

£56.09 10 Jan 2026