£51.99

Routledge An Introduction to Social Media Marketing

Price data last checked 25 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£52 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 66 days · 66 data points (no recent data)

Historical
Generating forecast…
£51.99 £49.39 £50.43 £51.47 £52.51 £53.55 £54.59 25 April 2026 11 May 2026 27 May 2026 12 June 2026 29 June 2026

Price Distribution

Price distribution over 66 days • 1 price levels

Days at Price
66 days 0 17 33 50 66 £52 Days at Price

Price Analysis

Most common price: £52 (66 days, 100.0%)

Price range: £52 - £52

Price levels: 1 different prices over 66 days

Description

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 November 2014
Listed Since
23 January 2013

Barcode

No barcode data available

Similar Products You Might Like

Social Media Campaigns: Strategies for Public Relations and Marketing
97% match

Social Media Campaigns: Strategies for Public Relations and Marketing

Routledge

£37.71 02 Jul 2026
Social Media Marketing: A Strategic Approach
96% match

Social Media Marketing: A Strategic Approach

Cengage Learning

£54.16 16 Jun 2026
Social Media Marketing: A Strategic Approach
96% match

Social Media Marketing: A Strategic Approach

Cengage Learning

£56.99 26 Jun 2026
Social Media Analytics Strategy: Using Data to Optimize Business Performance
96% match

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Apress

£54.99 02 Jul 2026
Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization
96% match

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Kogan Page

£87.84 01 Jul 2026
Social Media Analytics Strategy: Using Data to Optimize Business Performance
96% match

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Apress

£34.70 01 Jul 2026
Essentials of Digital Marketing (Global Management Series)
96% match

Essentials of Digital Marketing (Global Management Series)

£97.30 18 Jun 2026
Social Media Research Methods
96% match

Social Media Research Methods

Cognella Academic Publishing

£42.56 15 Jul 2026
Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management)
96% match

Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management)

Business Science Reference

£224.99 18 Jun 2026
Digital Marketing: A Practical Approach
96% match

Digital Marketing: A Practical Approach

Routledge

£154.98 13 Jul 2026
Digital Marketing: A Practical Approach
96% match

Digital Marketing: A Practical Approach

Routledge

£47.47 30 Jun 2026
Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory
96% match

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Routledge

£47.35 08 Jul 2026
Social Media: Enduring Principles
96% match

Social Media: Enduring Principles

Oxford University Press

£57.46 11 Jul 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
96% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£42.72 03 Jul 2026
Marketing Strategy: Based on First Principles and Data Analytics
96% match

Marketing Strategy: Based on First Principles and Data Analytics

Springer

£49.37 22 Jun 2026
Essentials of Marketing
96% match

Essentials of Marketing

PEARSON EDUCATION

£43.50 11 Jul 2026
The Promise of Social Marketing: A Powerful Tool for Changing the World for Good
96% match

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

Routledge

£145.30 19 Jun 2026
Social Media and Society: An Introduction to the Mass Media Landscape
96% match

Social Media and Society: An Introduction to the Mass Media Landscape

Rowman & Littlefield Publishers

£47.62 09 Jul 2026
Essentials Of Modern Marketing: Italy Edition
95% match

Essentials Of Modern Marketing: Italy Edition

£52.19 13 Jul 2026
Advanced Marketing Management: Principles, Skills and Tools
95% match

Advanced Marketing Management: Principles, Skills and Tools

Kogan Page

£40.83 01 Jul 2026
Essentials of Modern Marketing: Inaugural Pakistan Edition
95% match

Essentials of Modern Marketing: Inaugural Pakistan Edition

£40.56 15 Jul 2026
Strategic Marketing Planning: A Step-by-Step Approach
95% match

Strategic Marketing Planning: A Step-by-Step Approach

Routledge

£48.36 01 Jul 2026
Social Marketing: Principles and Practice for Delivering Global Change
95% match

Social Marketing: Principles and Practice for Delivering Global Change

Routledge

£154.17 16 Jun 2026
The Art & Science of Marketing: Marketing for Marketing Managers
95% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 12 Jul 2026