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£161.42
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£161 today · previous high £161 · all-time low £132
Springer Digital and Social Media Marketing Book
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Price distribution over 15 days • 3 price levels
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Most common price: £133 (9 days, 60.0%)
Price range: £132 - £161
Price levels: 3 different prices over 15 days
Description
Key Features
This Springer publication examines the specific issues and implications of digital and social media marketing in emerging markets.
The text identifies new theoretical constructs and practical applications necessary for digital marketing in developing regions.
Content covers critical topics such as electronic word of mouth (eWOM) and mobile marketing strategies.
The book addresses demographic differences and the impact of search engine advertising on global reach.
Learn how emerging markets necessitate adaptations of Western-developed marketing theories and approaches.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3030243761
- Domain
- Amazon UK
- Release Date
- 20 November 2020
- Listed Since
- 24 October 2020
Barcode
No barcode data available
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