An Introduction to Social Media Marketing - Image 1

Price loading...

Routledge An Introduction to Social Media Marketing

Name: An Introduction to Social Media Marketing
Brand: Routledge

E-business

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415856167
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 10 December 2014
Listed Since: 23 January 2013

Barcode

No barcode data available

Routledge An Introduction to Social Media Marketing

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

An Introduction to Social Media Marketing

Social Media in Sport Marketing

Introduction to Sport Marketing: Second edition (Sport Management Series)

Introduction to Sport Marketing (Sport Management Series)

Marketing: An Introduction

Digital Marketing: A Practical Approach

Digital Analytics for Marketing (Mastering Business Analytics)

Digital Content Marketing: Creating Value in Practice

Sports Marketing: A Strategic Perspective

Marketing Communications

Marketing Communications

Social Marketing: Principles and Practice for Delivering Global Change

Routledge - Social Media and Interactive Communications

Entrepreneurship Marketing: Principles and Practice of SME Marketing

Digital Content Marketing: Creating Value in Practice

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Marketing Skills in Practice: Developing a Successful Marketing Career

Social Media Marketing: Emerging Concepts and Applications

Routledge - The Connected Customer Book

The SAGE Handbook of Social Media Marketing

Hospitality Marketing: Principles and Practices

Hospitality Marketing: Principles and Practices

Influencer Marketing: Who Really Influences Your Customers?

Integrated Marketing Communication: Advertising and Promotion in a Digital World