Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management) - Image 1

£210.42

Business Science Reference Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management)

Name: Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management)
Brand: Business Science Reference
Price: 210.42 GBP
Availability: InStock

Call Centre Management

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£210 for 55 days straight · last change was Jun 2026

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Description

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1799821854
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 27 December 2019
Listed Since: 30 September 2019

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Business Science Reference Managing Social Media Practices in the Digital Economy (Advances in Marketing, Customer Relationship Management)

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