Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets) - Image 1

£134.95

Springer Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)

Name: Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)
Brand: Springer
Price: 134.95 GBP
Availability: InStock

E-business

This is the most expensive it has ever been. Walk away.

£135 today · previous high £135 · all-time low £133

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 47 days · 47 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 47 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £133 (39 days, 83.0%)

Price range: £133 - £135

Price levels: 3 different prices over 47 days

Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3030243761
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 20 November 2020
Listed Since: 24 October 2020

Barcode

No barcode data available

Springer Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media Campaigns: Strategies for Public Relations and Marketing

Social Media Marketing in Tourism and Hospitality

E-Marketing in Developed and Developing Countries: Emerging Practices

Marketing in a Digital World: 16 (Review of Marketing Research, 16)

Social Media Marketing: A Strategic Approach

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)

New Developments in Online Marketing (Key Issues in Marketing Management)

Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

Word of Mouth and Social Media

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

New Developments in Online Marketing (Key Issues in Marketing Management)

Social Media Marketing: A Strategic Approach

eMarketing: Digital Marketing Strategy International Student Edition

Digital Marketing: A Practical Approach

Marketing: An Introduction

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

An Introduction to Social Media Marketing

An Introduction to Social Media Marketing

Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)

Leveraging Computer-Mediated Marketing Environments - IGI Global

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Business Science Reference - Participative Consumerism Book