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Business Science Reference Encouraging Participative Consumerism Through Evolutionary Digital Marketing

Amazon

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Description

Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source by Business Science Reference that explores the latest scholarly research on building relationships with online communities and engaging consumers in the digital age. This comprehensive publication examines how technology has transformed the buying and selling industry, providing organisations and corporations with insights into consumer patterns and behaviours that drive profitability. Covering essential topics including consumer behaviour, social media strategies, and search engine optimisation, this book serves as an ideal resource for marketing professionals, researchers, and business leaders seeking to understand participative consumerism. The work combines emerging research with practical opportunities, offering evidence-based approaches to digital marketing that resonate with modern consumers and foster meaningful online engagement.

Key Features

Addresses how technology has fundamentally changed the buying and selling industry, helping readers understand modern consumer dynamics.

Explores consumer behaviour patterns and social media strategies to help organisations increase profits through targeted engagement.

Covers search engine optimisation and digital marketing best practices essential for building online community relationships.

Provides scholarly research and emerging opportunities in e-business and digital commerce for academic and professional study.

Designed for marketing professionals and business leaders seeking comprehensive insights into participative consumerism strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 May 2017
Listed Since
08 March 2017

Barcode

No barcode data available

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