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£148.37
IGI Global Dynamics of Competitive Advantage in Social Marketing
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Description
Key Features
Explores a systematic approach to defining concepts, behaviors, and products for effective social marketing distribution.
Provides insight into critical social reform areas including healthcare and environmental corporate responsibility.
Examines the connection between consumer perception and the development of competitive advantage in social sectors.
Offers a guide to understanding social marketing beyond traditional mass media and communication activities.
Addresses modern social issues such as self-perceptions and the role of corporate responsibility in the environment.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1466644303
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 31 August 2013
- Listed Since
- 10 April 2013
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