£148.37

IGI Global Dynamics of Competitive Advantage in Social Marketing

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Description

Go beyond simple communication activities and mass media with this deep dive into the systematic approach of social marketing. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores how defining concepts, behaviors, and products can drive real change in society. This book examines important social issues that require reform, such as healthcare, self-perceptions, and corporate responsibilities to the environment. It provides a framework for understanding how social marketing functions as a tool for both promotion and distribution of beneficial ideas and behaviors. Readers will gain insight into the mechanics of consumer perception and how competitive advantages are built within a social context. This publication serves as a guide for those seeking to understand the broader scope of social marketing and its application to modern societal challenges.

Key Features

Explores a systematic approach to defining concepts, behaviors, and products for effective social marketing distribution.

Provides insight into critical social reform areas including healthcare and environmental corporate responsibility.

Examines the connection between consumer perception and the development of competitive advantage in social sectors.

Offers a guide to understanding social marketing beyond traditional mass media and communication activities.

Addresses modern social issues such as self-perceptions and the role of corporate responsibility in the environment.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 August 2013
Listed Since
10 April 2013

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