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£173.99
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£174 today · previous high £174 · all-time low £173
IGI Global Dynamics of Competitive Advantage in Social Marketing - IGI Global
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Price range: £173 - £174
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Description
Key Features
Explores systematic approaches to social marketing beyond traditional mass media communication strategies and conventional promotional methods.
Addresses key social issues including healthcare reform, consumer self-perception, and corporate environmental responsibility frameworks.
Provides strategic insight into competitive advantage development through consumer perception analysis and social marketing principles.
Published by IGI Global, a recognised authority in business, marketing, and corporate identity research publications.
Guides readers in understanding how brands can balance profit objectives with meaningful social impact and community value creation.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1466644303
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 31 August 2013
- Listed Since
- 10 April 2013
Barcode
No barcode data available
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