Social Marketing in the 21st Century - Image 1

Price loading...

Sage Publications Social Marketing in the 21st Century

Name: Social Marketing in the 21st Century
Brand: Sage Publications

Call Centre Management

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social marketing. This book is the only one in this camp, and it does a very good job of it." ―Mike Basil, University of Lethbridge, Canada Most observers and many practitioners see social marketing as a downstream approach to influencing people with "bad behaviors"―smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing′s real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who need to act besides "problem people" if we are to solve major social problems. The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. Key Features: Emphasizes Broad Social Change: Repositions social marketing as an approach to social change that reaches both upstream and downstream. Reviews Social Marketing Concepts and Tools: A number of different strands of scholarship are used to provide an accessible introduction to social marketing including the evolution of social problems, the science of framing, the process of social change, and social marketing history and elements. Presents Frameworks for Influencing Behavior: Three simple frameworks are provided that anyone can use whenever there is a situation where one needs to influence another′s behavior― stages of change, the BCOS model and competition. Social Marketing in the 21st Century is an excellent text for advanced undergraduate and graduate courses in Health Promotion, Social Marketing, Social Enterprise, Social Change, Public Health, Social Welfare, and Communications. In addition, it is a valuable resource for social marketing practitioners, public health communicators, nonprofit managers, social workers, and social enterprise programs.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 141291633X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 February 2006
Listed Since: 12 December 2006

Barcode

No barcode data available

Sage Publications Social Marketing in the 21st Century

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Marketing in the 21st Century

Strategic Social Marketing

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Marketing Public Health: Strategies to Promote Social Change

Social Marketing (SAGE Library in Marketing)

Routledge - Marketing the Public Sector Book

Social Marketing: Advances in Research and Theory

Social Marketing

The SAGE Handbook of Social Marketing

Sage Publications Social Marketing Casebook - Global Studies

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Ethics, Social Responsibility and Sustainability in Marketing (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)

Social Marketing Casebook

Social Marketing: Principles and Practice for Delivering Global Change

Strategic Social Marketing: For Behaviour and Social Change

Strategic Social Marketing: For Behaviour and Social Change

The New Marketing: How to Win in the Digital Age

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

Social Media Marketing: Emerging Concepts and Applications

Springer - Emerging Issues in Global Marketing Book

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

Social Marketing: Principles and Practice for Delivering Global Change

Marketing in Healthcare-Related Industries

Social Marketing - International Student Edition: Behavior Change for Social Good