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Sage Publications The SAGE Handbook of Social Marketing

Name: The SAGE Handbook of Social Marketing
Brand: Sage Publications

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For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1849201889
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 15 November 2011
Listed Since: 06 October 2010

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Sage Publications The SAGE Handbook of Social Marketing

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