Social Marketing: Advances in Research and Theory - Image 1

£101.74

Routledge Social Marketing: Advances in Research and Theory

Name: Social Marketing: Advances in Research and Theory
Brand: Routledge
Price: 101.74 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£102 today · previous high £102 · all-time low £47

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 603 days • 603 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 603 days • 4 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £47-58 (265 days, 43.9%)

Price range: £47 - £102

Price levels: 4 price ranges over 603 days

Description

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789029650
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 21 May 2007
Listed Since: 13 February 2007

Barcode

No barcode data available

Routledge Social Marketing: Advances in Research and Theory

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Principles and Practice of Social Marketing: An International Perspective

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Principles and Practice of Social Marketing: An International Perspective

Social Marketing in the 21st Century

Social Marketing

Social Marketing: Principles and Practice for Delivering Global Change

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

Social Marketing Research for Global Public Health: Methods And Technologies

Social Marketing

Social Marketing: Principles and Practice for Delivering Global Change

Routledge - Marketing the Public Sector Book

Strategic Social Marketing: For Behaviour and Social Change

Social Marketing: Global Perspectives, Strategies & Effects on Consumer Behavior (Marketing and Operations Management Research)

Social Marketing and Public Health: Theory And Practice

Case Studies on Social Marketing: A Global Perspective (Management for Professionals)

Social Marketing - International Student Edition: Behavior Change for Social Good

The Routledge Companion to Marketing and Society (Routledge Companions in Marketing, Advertising and Communication)

Sage Publications Social Marketing Casebook - Global Studies

Social Marketing Casebook

Young People, Social Media and Health (Routledge Studies in Physical Education and Youth Sport)

The SAGE Handbook of Social Marketing

Social Marketing: Behavior Change for Good

Norbert Elias and Modern Sociology: Knowledge, Interdependence, Power, Process

Marketing and Consumer Research in the Public Interest