Social Marketing: Advances in Research and Theory - Image 1

£101.74

Routledge Social Marketing: Advances in Research and Theory

Name: Social Marketing: Advances in Research and Theory
Brand: Routledge
Price: 89.66 GBP
Availability: InStock

Economics

Price History & Forecast

Last 8 days • 8 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 8 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £98 (5 days, 62.5%)

Price range: £90 - £102

Price levels: 3 different prices over 8 days

Description

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789029650
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 21 May 2007
Listed Since: 13 February 2007

Barcode

No barcode data available

Routledge Social Marketing: Advances in Research and Theory

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

Edward Elgar Social Marketing and Behaviour Change Book

Social Marketing: Principles and Practice for Delivering Global Change

Social Media in Sport Marketing

Routledge - Marketing the Public Sector Book

Social Marketing in the 21st Century

Social Marketing (SAGE Library in Marketing)

Social Marketing: Principles and Practice for Delivering Global Change

Behavioural Research for Marketing: A Practitioner's Handbook

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Strategic Social Marketing

Marketing Public Health: Strategies to Promote Social Change

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

Social Marketing

Social Marketing: Theoretical and Practical Perspectives - Book

Springer - Broadening Cultural Horizons in Social Marketing

Segmentation in Social Marketing: Process, Methods and Application

Strategic Social Marketing: For Behaviour and Social Change

Strategic Social Marketing: For Behaviour and Social Change

Sports Marketing: A Strategic Perspective

Social Marketing: Global Perspectives, Strategies & Effects on Consumer Behavior (Marketing and Operations Management Research)

Routledge - Social Media in Sport Marketing Textbook

Social Marketing Research for Global Public Health: Methods And Technologies

Social Media Marketing: Game Theory and the Emergence of Collaboration