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£60.39
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Sage Publishing Sage Handbook of Social Marketing - Sage Publishing Book
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Description
Key Features
This Sage Publishing handbook provides a systematic framework for the entire social marketing discipline.
The text offers a major retrospective and prospective overview to help shape future developments in the field.
Readers can examine the intellectual origins, evolution, and current status of social marketing elements.
The content discusses how social marketing theories are used in practice and highlights recent innovations.
This book sets a professional agenda for future research and explores emerging areas of the discipline.
Product Specifications
- Brand
- Sage Publishing
- Format
- hardcover
- ASIN
- 1849201889
- Domain
- Amazon UK
- Release Date
- 15 November 2011
- Listed Since
- 06 October 2010
Barcode
No barcode data available
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