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£104.85
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Sage Publishing Sage Handbook of Social Media Marketing - Research Guide
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Description
Key Features
The SAGE Handbook of Social Media Marketing provides a foundational look at the methodologies used to analyze social media for organizations and consumers.
This Sage Publishing resource investigates critical areas including communities, culture, communication, and content.
Gain insights into the various ways social media is used to achieve marketing objectives ranging from customer care to advertising and commerce.
The text explores the specific dynamics of social media sales to assist researchers in this growing field.
This handbook acts as an essential reference set for academic and professional researchers studying social media marketing.
Product Specifications
- Brand
- Sage Publishing
- Format
- paperback
- ASIN
- 1529743788
- Domain
- Amazon UK
- Release Date
- 27 June 2022
- Listed Since
- 10 January 2022
Barcode
No barcode data available
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