£180.99

Social Marketing: Global Perspectives, Strategies & Effects on Consumer Behavior (Marketing and Operations Management Research)

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Description

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesise recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors' to illustrate those developments through a series of case studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 June 2015
Listed Since
25 March 2015

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