£137.57

Psychology Press Social Marketing: Theoretical and Practical Perspectives - Book

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Description

Explore the complex world of social marketing with this comprehensive text from Psychology Press. This book examines marketing used in the service of societal problems, raising important questions about whether this approach serves as a tool for social engineering or a primary method for addressing difficult social issues. As the field of social marketing is still in its early stages, this resource provides essential insights for both academics and practitioners. It bridges the gap between theory and application by looking at how practitioners develop and implement programs while academics work to define the origins and future direction of the discipline. This volume includes content from the "Role of Advertising in Social Marketing" Conference, offering a deep look into how advertising functions within this specific domain. Whether you are studying communication theory or working on the front lines of social change, this book offers a foundational perspective on a developing field.

Key Features

Explores the tension between social engineering and practical solutions for addressing societal problems.

Provides essential perspectives for both academic researchers and professional practitioners in the field.

Covers the development and implementation of current social marketing programs and approaches.

Includes presentations from the "Role of Advertising in Social Marketing" Conference.

Helps define the origins, current state, and future direction of social marketing studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 May 1997
Listed Since
23 December 2006

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