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£140.79
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£141 today · previous high £141 · all-time low £138
Psychology Press Social Marketing: Theoretical and Practical Perspectives
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Price distribution over 83 days • 2 price levels
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Most common price: £141 (74 days, 89.2%)
Price range: £138 - £141
Price levels: 2 different prices over 83 days
Description
Key Features
Psychology Press hardcover edition combines academic theory with practical social marketing case studies and implementations.
Incorporates conference presentations from the Role of Advertising in Social Marketing Conference for current industry perspectives.
Explores whether social marketing serves as effective public health intervention or represents problematic social engineering.
Addresses how practitioners develop and implement social marketing programs to tackle persistent societal challenges.
Provides frameworks for academics and professionals to define social marketing's scope, origins, and future trajectory.
Part of the Lea's Communication series, establishing credibility within communication and marketing scholarship.
Product Specifications
- Brand
- Psychology Press
- Format
- hardcover
- ASIN
- 0805824995
- Domain
- Amazon UK
- Release Date
- 01 May 1997
- Listed Since
- 23 December 2006
Barcode
No barcode data available
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