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£137.96
Psychology Press Social Marketing: Theoretical and Practical Perspectives - Book
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Description
Key Features
Explores the tension between social engineering and practical solutions for addressing societal problems.
Provides essential perspectives for both academic researchers and professional practitioners in the field.
Covers the development and implementation of current social marketing programs and approaches.
Includes presentations from the "Role of Advertising in Social Marketing" Conference.
Helps define the origins, current state, and future direction of social marketing studies.
Product Specifications
- Brand
- Psychology Press
- Format
- hardcover
- ASIN
- 0805824995
- Domain
- Amazon UK
- Release Date
- 01 May 1997
- Listed Since
- 23 December 2006
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