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IGI Global Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

E-commerce

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Description

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466683422
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 April 2015
Listed Since: 05 March 2015

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IGI Global Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)

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