£172.47

IGI Global Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)

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Last 580 days • 580 data points (No recent data available)

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£199.24 £160.48 £168.93 £177.39 £185.85 £194.31 £202.76 09 June 2024 31 October 2024 25 March 2025 17 August 2025 09 January 2026

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169 days 32 days · current 153 days 143 days 83 days 0 42 85 127 169 £164-171 £171-178 £178-185 £185-192 £192-199 Days at Price

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Most common range: £164-171 (169 days, 29.1%)

Price range: £164 - £199

Price levels: 5 price ranges over 580 days

Description

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2015
Listed Since
05 March 2015

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