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IGI Global Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Amazon

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£202.99 £200.27 £200.87 £201.46 £202.05 £202.64 £203.24 26 July 2026 30 July 2026 04 August 2026 09 August 2026 14 August 2026
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Price distribution over 20 days • 2 price levels

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Most common price: £201 (16 days, 80.0%)

Price range: £201 - £203

Price levels: 2 different prices over 20 days

Description

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2015
Listed Since
05 March 2015

Barcode

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