Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

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IGI Global Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

Economics

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Description

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466682620
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 April 2015
Listed Since: 06 February 2015

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IGI Global Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services)

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