£171.63

IGI Global Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services)

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Description

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2015
Listed Since
06 February 2015

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