Managing Diversity, Innovation, and Infrastructure in Digital Business (Advances in Human Resources Management and Organizational Development) - Image 1

£146.00

IGI Global Managing Diversity, Innovation, and Infrastructure in Digital Business (Advances in Human Resources Management and Organizational Development)

Name: Managing Diversity, Innovation, and Infrastructure in Digital Business (Advances in Human Resources Management and Organizational Development)
Brand: IGI Global
Price: 146.0 GBP
Availability: InStock

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Description

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522559930
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 24 August 2018
Listed Since: 01 May 2018

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IGI Global Managing Diversity, Innovation, and Infrastructure in Digital Business (Advances in Human Resources Management and Organizational Development)

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