£146.61

Routledge Multicultural Perspectives in Customer Behaviour

Name: Routledge Multicultural Perspectives in Customer Behaviour
Brand: Routledge
Price: 146.61 GBP
Availability: InStock

Call Centre Management

Pricier than usual. £16 more than the 30-day average — we'd wait.

£147 today · 30-day average £131 · all-time low £130

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 82 days · 82 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 82 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £130 (75 days, 91.5%)

Price range: £130 - £147

Price levels: 2 different prices over 82 days

Description

As globalization changes the business landscape, understanding how diverse markets react to new trends is essential for success. This book by Routledge provides a deep look into how customers respond to a changing marketplace through international and multicultural lenses. It addresses the most recent themes in marketing literature to help readers navigate a complex global economy. Explore how Western culture affects consumer behavior in different countries and examine the rise of global consumer culture. The text covers consumer acculturation processes and the resulting identity conflicts, offering insight into the strategies people use to manage these changes. This resource is designed for those needing to understand the tension between globalization and local market dynamics, making it a timely addition to any business or management library.

Key Features

Examines global consumer culture and how Western influence affects behavior in international markets.

Analyzes consumer acculturation processes and the impact of cultural shifts on individual identity.

Explores the strategies people use to manage identity conflicts in a changing marketplace.

Addresses the tension between globalization and local market influences in modern business.

Provides insights based on recent marketing literature to help understand diverse customer responses.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415628903
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 18 June 2012
Listed Since: 28 February 2012

Barcode

No barcode data available

Routledge Multicultural Perspectives in Customer Behaviour

Pricier than usual. £16 more than the 30-day average — we'd wait.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Multicultural Perspectives in Customer Behaviour (Key Issues in Marketing Management)

Sage Consumer Behavior and Culture - Global Marketing Book

Intercultural Marketing: Theory and Practice

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

Business & Marketing Across Cultures

Global Marketing: Strategy, Practice, and Cases

Global Marketing: Strategy, Practice, and Cases

International Marketing: Sociopolitical and Behavioral Aspects

Oxford University Press Handbook of Culture and Consumer Behavior

Globals, Locals, and Creoles

Global Marketing and Advertising: Understanding Cultural Paradoxes

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Globalization of Consumer Markets: Structures and Strategies

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Sage Consumer Behavior and Culture - Global Marketing Book

Routledge Globalization of Consumer Markets - Business Book

Routledge International Handbook of Consumer Psychology

Global Marketing and Advertising: Understanding Cultural Paradoxes

Contemporary Issues in Marketing and Consumer Behaviour

Routledge Handbook of Cross-Cultural Marketing - Global Business

International Marketing ISE