£146.74

Routledge Multicultural Perspectives in Customer Behaviour

Name: Routledge Multicultural Perspectives in Customer Behaviour
Brand: Routledge
Price: 132.49 GBP
Availability: InStock

Call Centre Management

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Most common price: £130 (31 days, 34.4%)

Price range: £130 - £147

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Description

As globalization changes the business landscape, understanding how diverse markets react to new trends is essential for success. This book by Routledge provides a deep look into how customers respond to a changing marketplace through international and multicultural lenses. It addresses the most recent themes in marketing literature to help readers navigate a complex global economy. Explore how Western culture affects consumer behavior in different countries and examine the rise of global consumer culture. The text covers consumer acculturation processes and the resulting identity conflicts, offering insight into the strategies people use to manage these changes. This resource is designed for those needing to understand the tension between globalization and local market dynamics, making it a timely addition to any business or management library.

Key Features

Examines global consumer culture and how Western influence affects behavior in international markets.

Analyzes consumer acculturation processes and the impact of cultural shifts on individual identity.

Explores the strategies people use to manage identity conflicts in a changing marketplace.

Addresses the tension between globalization and local market influences in modern business.

Provides insights based on recent marketing literature to help understand diverse customer responses.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415628903
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 18 June 2012
Listed Since: 28 February 2012

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Routledge Multicultural Perspectives in Customer Behaviour

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