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£148.69
About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.
£149 today · all-time low £147 (Jul 2026) · usually £152
Routledge Multicultural Perspectives in Customer Behaviour - Marketing Management
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Price distribution over 71 days • 3 price levels
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Most common price: £153 (62 days, 87.3%)
Price range: £147 - £153
Price levels: 3 different prices over 71 days
Description
Key Features
Routledge publication covering global consumer culture and Western cultural influence on international customer behaviour patterns.
Addresses consumer acculturation processes and identity conflict management strategies in multicultural marketplace contexts.
Part of the Key Issues in Marketing Management series, providing professional-level analysis of globalisation versus localisation tensions.
Explores contemporary marketing literature themes relevant to international business and cross-cultural consumer studies.
Designed for marketing professionals, academics, and business leaders developing culturally responsive strategies.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415628903
- Domain
- Amazon UK
- Release Date
- 18 June 2012
- Listed Since
- 28 February 2012
Barcode
No barcode data available
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