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£146.74
Routledge Multicultural Perspectives in Customer Behaviour
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Last 43 days • 43 data points (No recent data available)
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Price distribution over 43 days • 2 price levels
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Most common price: £130 (31 days, 72.1%)
Price range: £130 - £147
Price levels: 2 different prices over 43 days
Description
Key Features
Examines global consumer culture and how Western influence affects behavior in international markets.
Analyzes consumer acculturation processes and the impact of cultural shifts on individual identity.
Explores the strategies people use to manage identity conflicts in a changing marketplace.
Addresses the tension between globalization and local market influences in modern business.
Provides insights based on recent marketing literature to help understand diverse customer responses.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415628903
- Domain
- Amazon UK
- Release Date
- 18 June 2012
- Listed Since
- 28 February 2012
Barcode
No barcode data available
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