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IGI Global Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

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£219.22 £218.56 £218.70 £218.85 £218.99 £219.14 £219.28 25 July 2026 01 August 2026 09 August 2026 17 August 2026 25 August 2026
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Description

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 July 2017
Listed Since
03 May 2017

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