Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage) - Image 1

£218.62

IGI Global Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

Name: Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)
Brand: IGI Global
Price: 218.62 GBP
Availability: InStock

Economics

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£219 today · all-time low £214 (Jun 2026) · usually £219

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Description

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522527273
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 July 2017
Listed Since: 03 May 2017

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IGI Global Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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