£59.87

Pricier than usual. £14 more than the 30-day average — we'd wait.

£60 today · 30-day average £46 · all-time low £43

Springer Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application (Innovatives Markenmanagement)

Amazon

Price History & Forecast

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Last 75 days · 75 data points (no recent data)

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£67.43 £40.24 £46.17 £52.10 £58.04 £63.97 £69.90 28 July 2026 15 August 2026 03 September 2026 21 September 2026 10 October 2026
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Price Distribution

Price distribution over 75 days • 9 price levels

Days at Price
Current Price
17 days 5 days 15 days 13 days 4 days 12 days 1 day 1 day · current 7 days 0 4 9 13 17 £43 £50 £51 £53 £56 £57 £59 £60 £67 Days at Price

Price Analysis

Most common price: £43 (17 days, 22.7%)

Price range: £43 - £67

Price levels: 9 different prices over 75 days

Description

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 April 2017
Listed Since
16 March 2017

Barcode

No barcode data available

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