£145.00

Routledge Handbook of Cross-Cultural Marketing - Global Business

Name: Routledge Handbook of Cross-Cultural Marketing - Global Business
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Expanding your business into international markets requires more than just a good product. To succeed globally, you must move past ethnocentric thinking and understand the unique landscape of your new audience. The Handbook of Cross-Cultural Marketing provides the essential guidance needed to navigate the complexities of different societies. This book helps you adapt your marketing strategies to respect local languages, work schedules, tastes, and lifestyle choices. By learning how to sensitize your approaches to cultural norms and taboos, you can build genuine connections with consumers worldwide. It highlights the importance of showing a real interest in and appreciation for different cultures to avoid costly mistakes. Designed to support both American and foreign companies, this resource serves as a practical guide for anyone looking to enter new markets with confidence. Whether you are scaling an existing brand or launching a new venture abroad, this handbook helps you bridge the gap between different cultural perspectives and build successful global marketing campaigns.

Key Features

Learn to move beyond ethnocentric thinking to better understand and connect with international consumer bases.

Gain insights into how language, work schedules, and lifestyle choices impact your global marketing success.

Discover how to adapt your brand approach to respect local cultural norms and avoid social taboos.

Understand the importance of demonstrating appreciation for different cultures to build brand trust.

Provides practical guidance designed to assist both American and foreign companies in global expansion.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789001543
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 13 November 1997
Listed Since: 15 February 2007

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Routledge Handbook of Cross-Cultural Marketing - Global Business

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