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£171.99
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£172 today · previous high £172 · all-time low £145
Routledge Handbook of Cross-Cultural Marketing - Business Book
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Price distribution over 64 days • 2 price levels
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Most common price: £172 (61 days, 95.3%)
Price range: £145 - £172
Price levels: 2 different prices over 64 days
Description
Key Features
The Handbook of Cross-Cultural Marketing by Routledge helps you move beyond ethnocentric thinking to succeed in global markets.
Learn how to adapt your marketing approaches to respect the specific cultural norms and taboos of various societies.
This book provides guidance on considering local language, work schedules, tastes, and lifestyle choices in new markets.
Designed to assist both American and foreign companies in navigating international business challenges.
Gain insights into the importance of demonstrating interest in and appreciation for different cultures during global expansion.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0789001543
- Domain
- Amazon UK
- Release Date
- 13 November 1997
- Listed Since
- 15 February 2007
Barcode
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