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Routledge The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Name: The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
Brand: Routledge

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Description

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848729448
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 27 April 2012
Listed Since: 24 June 2011

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Routledge The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

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