Global Capital, Local Culture: Transnational Media Corporations in China: 16 (Popular Culture and Everyday Life) - Image 1

£95.25

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Global Capital, Local Culture: Transnational Media Corporations in China: 16 (Popular Culture and Everyday Life)

Name: Global Capital, Local Culture: Transnational Media Corporations in China: 16 (Popular Culture and Everyday Life)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 95.25 GBP
Availability: InStock

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Description

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 0820495018
Category: Books > Subjects > Arts & Photography > Film
Domain: Amazon UK
Release Date: 23 July 2008
Listed Since: 25 January 2008

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Global Capital, Local Culture: Transnational Media Corporations in China: 16 (Popular Culture and Everyday Life)

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