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£99.00
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Routledge Media Management and AI Business Models Textbook
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Description
Key Features
This Routledge textbook examines how Artificial Intelligence impacts contemporary media business models.
The content covers digital transformation topics including recommendation engines and synthetic humans.
Learn about technical media shifts such as video-to-text tools and natural language models.
The text is structured into four sections to map out principles of media management.
This book explores the role of AI as a primary change agent within the modern media industry.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032100958
- Domain
- Amazon UK
- Release Date
- 18 November 2022
- Listed Since
- 12 May 2022
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