Managing Electronic Media: Making, Marketing, and Moving Digital Content - Image 1

£63.48

Routledge Managing Electronic Media: Making, Marketing, and Moving Digital Content

Name: Managing Electronic Media: Making, Marketing, and Moving Digital Content
Brand: Routledge
Price: 63.48 GBP
Availability: InStock

Performing Arts

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Description

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0240810201
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 16 April 2010
Listed Since: 11 September 2009

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Routledge Managing Electronic Media: Making, Marketing, and Moving Digital Content

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