Electronic Media Management, Revised - Image 1

£75.40

Routledge Electronic Media Management, Revised

Name: Electronic Media Management, Revised
Brand: Routledge
Price: 75.4 GBP
Availability: InStock

Illustrated

Leadership

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Description

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Product Specifications

Brand: Routledge
Model: Illustrated
Format: paperback
ASIN: 024080872X
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 15 May 2006
Listed Since: 02 January 2007

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Routledge Electronic Media Management, Revised

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