£113.91

Routledge Media Management Review

Name: Media Management Review
Brand: Routledge
Price: 111.11 GBP
Availability: InStock

Management

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Description

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805817875
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 01 June 1997
Listed Since: 23 December 2006

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Routledge Media Management Review

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