Media Management: Ein interdisziplinäres Kompendium - Image 1

£49.73

Springer Media Management: Ein interdisziplinäres Kompendium

Name: Media Management: Ein interdisziplinares Kompendium
Brand: Springer
Price: 48.44 GBP
Availability: InStock

Balanced Scorecard

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Most common price: £48 (41 days, 83.7%)

Price range: £48 - £50

Price levels: 2 different prices over 49 days

Description

Wirtschaftliche, kreative und technische Aspekte des Media Managements bilden den Schwerpunkt dieses interdisziplinären Kompendiums. Der Sammelband beleuchtet Themen wie Recruiting 1.0 bis 4.0, Personalcontrolling, Digital HR, Corporate Communication, Medienunternehmer, Marketingkommunikation, Public Relations, Medienkonvergenz, Medienrezeption, Creative Thinking, Design Management, Interaktive Medien, Bewegtbildkonzeption, International Brand Communication, Bandbreitenentwicklung, Internetanschlussnachfrage, Smart-Phone-Evolution, Speichermedien, E-Business-Software, Chatbots u.a. Das Kompendium bietet Anregungen zur Anwendung und Weiterführung konzeptioneller Ansätze in der betrieblichen und kreativen Praxis, schließt Forschungsdesiderate und setzt Impulse für wissenschaftliche Auseinandersetzungen mit dem weiten Bereich des Media Managements.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 365823296X
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 15 August 2018
Listed Since: 07 August 2018

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Springer Media Management: Ein interdisziplinäres Kompendium

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