Management of Electronic and Digital Media (Cengage Series in Communication Arts) - Image 1

£43.51

Cengage Learning Management of Electronic and Digital Media (Cengage Series in Communication Arts)

Name: Management of Electronic and Digital Media (Cengage Series in Communication Arts)
Brand: Cengage Learning
Price: 48.89 GBP
Availability: InStock

Film & Video Art

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Description

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.

Product Specifications

Brand: Cengage Learning
Format: Paperback
ASIN: 1305077563
Category: Books > Subjects > Arts & Photography > Photography & Video > Film & Video Art
Domain: Amazon UK
Release Date: 31 January 2016
Listed Since: 17 July 2015

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Cengage Learning Management of Electronic and Digital Media (Cengage Series in Communication Arts)

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