£112.66

Routledge Media Management and Digital Transformation Book

Name: Routledge Media Management and Digital Transformation Book
Brand: Routledge
Price: 112.66 GBP
Availability: InStock

Management Science

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Description

Media Management and Digital Transformation by Routledge offers deep insights into the modern struggles and innovations of news making within media organizations. This book moves past the hype of new technology to examine how management can identify the real changes needed in the newsroom. Instead of following the buzz, it provides an empirically grounded perspective on how organizations can navigate digital shifts. The text presents research on how to develop ingenious solutions from within. By engaging employees and helping them recognize problems, media organizations can create meaningful change. This book is an essential resource for understanding the tension between traditional news management and the rapid pace of digital transformation in the media industry.

Key Features

Provides empirically rich insights into the tensions and struggles of news making and managing in modern media organizations.

Examines how the excitement surrounding new technology can sometimes prevent management from seeing necessary newsroom changes.

Offers ground-breaking research on creating innovative solutions by engaging employees from within the organization.

Investigates the practical realities of digital transformation through an empirically grounded perspective.

Helps leaders recognize how to empower staff to identify and solve organizational problems effectively.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138592072
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 14 May 2019
Listed Since: 20 December 2018

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Routledge Media Management and Digital Transformation Book

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