PEARSON EDUCATION Mass Media Revolution Plus MyCommunicationLab -- Access Card Package

Product Description ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs About the Author J. Charles Sterin is an award-winning documentary filmmaker, investigative television journalist, and screenwriter. Over the course of his thirty-year career, Sterin has co-produced a national media project with ten of the world’s leading humanist thinkers (including anthropologist Margaret Mead, psychologist Carl Rogers, and anthropologist Ashley Montagu) and was selected by the Poynter Institute to produce its seminal PBS documentary series NewsLeaders on the leading figures of American news media.  Sterin is fascinated with the future of media technologies, especially the evolution of the Internet, mass media convergence, and artificial intelligence based expert systems.  He has developed innovative approaches to producing short-form documentary videos in integrated content delivery platforms for “blended” online training and higher education. In 2001, Sterin joined the faculty of the University of Maryland University College – a world leader in web-enhanced and online college programs – where he has applied his interests in the evolution of mass media and media-based blended learning applications to the creation of a number of UMUC’s mass communication courses. Through these popular courses, Sterin has introduced thousands of students across the country and around the world to the study of mass media. Today, he continues to develop innovative approaches to connect and communicate with a diverse body of students in multimedia-enhanced face-to-face and online teaching environments, as well as pursing his work as a documentary filmmaker, screenwriter and author.