PEARSON EDUCATION The Media of Mass Communication

Product Description Rich with contemporary issues and trends, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources. From the Back Cover Some highlighted features of this edition include: New emphasis on the relevance of Visual Storytelling in today's media. Updated features provide readers with additional information about specialized topic areas: Opening vignettes use current issues to introduce the concepts to be discussed in each chapter. “Media People” boxes profile key figures in media industries; Full-page, visually-enhanced “Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context. Global Emphasis throughout the text highlights media diversity and cultural issues for the reader to help foster a deeper understanding of media literacy in today’s global economy. Learning tools and enhanced pedagogy–including Learning Ahead goals; Study Preview; marginal glossary; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources-helps the reader to understand central concepts. Flexible organization into three parts, The Mass Media, Mass Messages, and Mass Media Issues, allows the reader to examine different aspects of mass communication on their preferred schedule.