Hodder Education The Media Book

Product Description 'The Media Book' is a comprehensive foundation text designed for today's students of media, communication and popular culture. Written by an international team of experienced scholars and teachers, it is designed to work within media and communication courses world-wide and to cover all the main topics which students will encounter during their course. Individual sections include: * Media theories: the main approaches to the study of media * Tools for studying the media: an exploration of how to study the media from several different perspectives * The moving image, exploring film, television and video * The media industries, how they are structured, and how they are changing in today's technological, economic and political environments * The study of popular culture: key concepts, key thinkers and how to apply them * Representations, identity and the media: the meaning-making process involved in media imagery and messages * Advertising and marketing: critical examination of the history and development of contemporary advertising, with an emphasis on web marketing * Interactive electronic media: how new technology is transforming the traditional mass media and creating new media form Review ...a really well-designed and up-to-date contribution to media studies education. An amazing amount of information is conveyed in accessible language. It spans a variety of approaches to media analysis, and covers the ground more comprehensively and reflectively than the vast majority of its competitors. (John D.H. Downing, Professor of Communication, Uni) ...most of media life can be found in these pages... The whole book, which is keen to emphasise global perspectives and the connection between different approaches within the area, is like a globe itself, being big, round and impressively all-inclusive. (Journal of European Area Studies. 2002-12-18)