Price loading...

The Illustrated Guide to the Mass Communication Research Project

Biographies & Histories

Price data last checked 92 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.

Product Specifications

Format: hardcover
ASIN: 1032102632
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories
Domain: Amazon UK
Release Date: 21 December 2022
Listed Since: 31 May 2022

Barcode

No barcode data available

The Illustrated Guide to the Mass Communication Research Project

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Mass Communications Research Resources: An Annotated Guide (Routledge Communication Series)

Applied Mass Communication Theory: A Guide for Media Practitioners

Routledge Mass Media Writing - Routledge Communication Series

Media of Mass Communication: Pearson New International Edition

The Guide to Communicating Research: For Researchers and Research Communicators

Routledge Qualitative Research in Journalism - New Methods

Qualitative Research Methods for Media Studies

Media Theory and Research: Understanding Communication in the Digital Age

Digital Innovations for Mass Communications: Engaging the User

Routledge Visual Methods in Marketing and Consumer Research

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Qualitative Research in Technical Communication

Qualitative Research Methods in Public Relations and Marketing Communications

Digital Innovations for Mass Communications: Engaging the User

Understanding Research: Coping with the Quantitative - Qualitative Divide

A Guide to Research Methodology: An Overview of Research Problems, Tasks and Methods

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message

Marketing Communications

Communication Research: Asking Questions, Finding Answers

Health Communication and Mass Media: An Integrated Approach to Policy and Practice

Marketing Communications

Routledge Perspectives on Mass Communication History Book

Media Research Methods: Audiences, Institutions, Texts

How to Conduct Communication Research: Qualitative and Quantitative Methods