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£85.09

Red Globe Press Media and Communication Research Methods

Name: Media and Communication Research Methods
Brand: Red Globe Press
Price: 80.81 GBP
Availability: InStock

Media Studies

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Description

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Product Specifications

Brand: Red Globe Press
Format: hardcover
ASIN: 1137589639
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Communication Studies > Media Studies
Domain: Amazon UK
Release Date: 01 November 2018
Listed Since: 10 July 2018

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Red Globe Press Media and Communication Research Methods

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