£116.54

Routledge Mass Media, An Aging Population, and Baby Boomers

Name: Routledge Mass Media, An Aging Population, and Baby Boomers
Brand: Routledge
Price: 116.54 GBP
Availability: InStock

Baby Development

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Description

Explore the changing landscape of communication in this essential text from the Routledge Communication Series. As the baby boomer generation enters retirement, their influence on media usage and the representation of aging in the media continues to grow. This book provides a deep look into how this demographic shift affects both media theory and practical applications in the modern world. Authors Michael Hilt and Jeremy Lipschultz bring together current research from the fields of communication and gerontology. The text examines the specific relationship between mass media and aging issues, focusing on the experiences of older Americans. Whether you are studying media trends or the social impact of aging populations, this work offers a comprehensive examination of how the largest generation of baby boomers shapes the media they consume and the images they see portrayed on screen.

Key Features

Examines the relationship between mass media and aging issues through a scholarly lens.

Addresses how the baby boomer demographic shift influences media usage and content.

Integrates current research from both communication studies and gerontology.

Analyzes mass media theory and practice as it relates to older Americans.

Provides a detailed look at the images and portrayals of aging within modern media.

Offers expert perspectives from authors Michael Hilt and Jeremy Lipschultz.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805848657
Category: Books > Subjects > Health, Family & Lifestyle > Pregnancy & Childcare > Baby Development
Domain: Amazon UK
Release Date: 10 August 2005
Listed Since: 12 January 2007

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Routledge Mass Media, An Aging Population, and Baby Boomers

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