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Routledge Mass Media, Aging Population & Baby Boomers - Routledge

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Description

Mass Media, An Aging Population, and the Baby Boomers examines the critical intersection of media representation and demographic change as the baby boomer generation enters retirement. This comprehensive Routledge Communication Series volume integrates current research in communication and gerontology to explore how mass media both reflects and shapes the experiences of older Americans. Authors Michael Hilt and Jeremy Lipschultz analyse television, media theory, and communication practice as they relate to aging baby boomers, providing scholars, researchers, and students with essential insights into how media portrayals influence perceptions of aging and retirement. The book addresses the substantial cultural and social implications of this generational shift on media consumption patterns and content development.

Key Features

Routledge Communication Series publication offering academic research on media and aging demographics in contemporary society.

Focuses on baby boomers and their television viewing habits, media consumption patterns, and engagement with mass communication.

Integrates gerontology and communication research to analyse how older Americans are represented and served by media industries.

Written by Michael Hilt and Jeremy Lipschultz, providing expert perspectives on aging populations and media studies theory.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 August 2005
Listed Since
12 January 2007

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