£128.79

Routledge Who Owns the Media? - Media Industry Analysis

Name: Routledge Who Owns the Media? - Media Industry Analysis
Brand: Routledge
Price: 128.79 GBP
Availability: InStock

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Description

Explore the complex landscape of media ownership with this comprehensive study from the Routledge Communication Series. This updated edition builds upon the foundational work of Benjamin Compaine's original 1979 and 1982 studies to provide a modern examination of the mass media industry. Authors Benjamin Compaine and Douglas Gomery present a detailed look at how the industry is changing and the specific factors driving these shifts. This book analyzes how technological forces reshape every segment of the media market. It goes beyond simple statistics to look at the social and cultural reactions triggered by these technological advancements. By combining vast amounts of data with a deep look at industry concentration and competition, this text serves as a vital resource for understanding the current state of media control and influence. Whether you are studying communication trends or the impact of technology on social structures, this volume provides the necessary context to understand the evolving media environment.

Key Features

Comprehensive industry analysis that provides a detailed examination of the current state of the mass media industry.

Detailed historical context that retains the wealth of data from previous benchmark studies by Benjamin Compaine.

In-depth look at how technological forces are actively reshaping all segments of the media industry.

Examination of the social and cultural reactions resulting from rapid changes in media technology.

Expert insights from authors Benjamin Compaine and Douglas Gomery regarding media concentration and competition.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805829350
Category: Books > Subjects > Reference
Domain: Amazon UK
Release Date: 01 June 2000
Listed Since: 16 February 2007

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Routledge Who Owns the Media? - Media Industry Analysis

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