Routledge Managing in the Media - Film and Management Text

Managing in the Media by Routledge provides a unique perspective for those studying the intersection of media production and business leadership. While many resources focus solely on film studies or management theory, this volume combines cultural theories, film and television analysis, and management theories into one comprehensive text. This book addresses the specific need for a resource that examines the management of the audiovisual industry. It analyzes how media managers operate within their specific cultural and economic environments. By bringing together media production practice and organizational theory, it offers a specialized look at the industry that is often missing from standard textbooks. This makes it an essential resource for a broad audience interested in how the media landscape functions from both a creative and a managerial standpoint.