£127.62

Routledge Media Economics: Theory and Practice Textbook

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Description

Understand the fundamental principles of economics within the business sector through the lens of contemporary media industries. This Routledge Communication Series text provides a deep look into the decision-making processes that drive media business activities. As the structure and value of media industries undergo rapid and dramatic changes, this book offers essential insights into how these shifts occur. Readers will explore key topics including industrial restructuring, regulatory constraints on media operations, and the evolution of changing economic value. This text moves beyond simple historical documentation to provide a practical application of economic theory to the modern media landscape. It is designed to help students and professionals grasp the complex economic forces shaping the communication sector today.

Key Features

Examines basic economic principles applied specifically to the business sector and contemporary media industries.

Explores the media economics decision-making process through various key industry topics.

Provides insights into industrial restructuring and how it impacts media operations.

Analyzes regulatory constraints that affect how media businesses function and grow.

Investigates changing economic value within the rapidly evolving media landscape.

Offers a perspective that goes beyond historical documentation to address modern media business activities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 June 2015
Listed Since
07 July 2014

Barcode

No barcode data available

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