£127.62

Routledge Media Economics: Theory and Practice Textbook

Name: Routledge Media Economics: Theory and Practice Textbook
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Microeconomics

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Description

Understand the fundamental principles of economics within the business sector through the lens of contemporary media industries. This Routledge Communication Series text provides a deep look into the decision-making processes that drive media business activities. As the structure and value of media industries undergo rapid and dramatic changes, this book offers essential insights into how these shifts occur. Readers will explore key topics including industrial restructuring, regulatory constraints on media operations, and the evolution of changing economic value. This text moves beyond simple historical documentation to provide a practical application of economic theory to the modern media landscape. It is designed to help students and professionals grasp the complex economic forces shaping the communication sector today.

Key Features

Examines basic economic principles applied specifically to the business sector and contemporary media industries.

Explores the media economics decision-making process through various key industry topics.

Provides insights into industrial restructuring and how it impacts media operations.

Analyzes regulatory constraints that affect how media businesses function and grow.

Investigates changing economic value within the rapidly evolving media landscape.

Offers a perspective that goes beyond historical documentation to address modern media business activities.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138834254
Category: Books > Subjects > Business, Finance & Law > Economics > Microeconomics
Domain: Amazon UK
Release Date: 29 June 2015
Listed Since: 07 July 2014

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Routledge Media Economics: Theory and Practice Textbook

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