£133.30

Routledge Media Firms: Structures, Operations, and Performance

Name: Routledge Media Firms: Structures, Operations, and Performance
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Economics

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Price distribution over 89 days • 3 price levels

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Most common price: £133 (69 days, 77.5%)

Price range: £128 - £133

Price levels: 3 different prices over 89 days

Description

Media Firms: Structures, Operations, and Performance provides a deep look into the company level approach to media and communication businesses. Published by Routledge, this academic resource explores the various ways missions, strategies, and organizational choices shape the business decisions made within the industry. By reviewing the economic factors and pressures that influence media and communications companies, this book helps readers understand how these elements change market and company structures. It offers a clear view of how operations and performance are impacted by shifting economic landscapes. The content features chapters written by leading scholars from around the world. These studies were selected from papers presented at the 5th World Media Economics Conference. This makes the book a valuable resource for those studying the economic foundations and organizational behaviors of modern media firms.

Key Features

Explores company level approaches to media and communication firms through various scholarly studies.

Analyzes how different missions and strategies influence organizational choices and business decisions.

Examines the economic factors and pressures that affect the performance of media companies.

Provides insight into how economic elements impact market and company structures.

Includes research and papers from leading global scholars presented at the 5th World Media Economics Conference.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805841652
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 02 May 2014
Listed Since: 23 December 2006

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Routledge Media Firms: Structures, Operations, and Performance

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