Managing Media Firms and Industries: What's So Special About Media Management? (Media Business and Innovation) - Image 1

£108.78

Springer Managing Media Firms and Industries: What's So Special About Media Management? (Media Business and Innovation)

Name: Managing Media Firms and Industries: What's So Special About Media Management? (Media Business and Innovation)
Brand: Springer
Price: 108.45 GBP
Availability: InStock

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Description

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 331908514X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 August 2015
Listed Since: 29 May 2014

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Springer Managing Media Firms and Industries: What's So Special About Media Management? (Media Business and Innovation)

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