Value-Oriented Media Management: Decision Making Between Profit and Responsibility (Media Business and Innovation) - Image 1

£91.94

Springer Value-Oriented Media Management: Decision Making Between Profit and Responsibility (Media Business and Innovation)

Name: Value-Oriented Media Management: Decision Making Between Profit and Responsibility (Media Business and Innovation)
Brand: Springer
Price: 71.03 GBP
Availability: InStock

Anthropology & Sociology

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Description

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319510061
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 08 May 2017
Listed Since: 10 November 2016

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Springer Value-Oriented Media Management: Decision Making Between Profit and Responsibility (Media Business and Innovation)

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