£136.77

Routledge Handbook of Media Management and Economics

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£186.00 £97.90 £117.12 £136.34 £155.57 £174.79 £194.01 09 June 2024 01 November 2024 27 March 2025 20 August 2025 13 January 2026

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51 days 266 days · current 110 days 137 days 20 days 0 67 133 200 266 £106-122 £122-138 £138-154 £154-170 £170-186 Days at Price

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Price range: £106 - £186

Price levels: 5 price ranges over 584 days

Description

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 April 2018
Listed Since
11 October 2017

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