The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) - Image 1

£54.68

Routledge The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

Name: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Brand: Routledge
Price: 57.94 GBP
Availability: InStock

Advertising

Price History & Forecast

Last 34 days • 34 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 34 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £58 (17 days, 50.0%)

Price range: £54 - £58

Price levels: 3 different prices over 34 days

Description

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats in all channels added discussion of measurement completely updated data and examples. The Media Handbook, Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments. Supplemental online resources for both students and instructors are also available. For students, there is a list of key media associations and chapter overviews. To assist in their course preparation, instructors will find lecture slides, sample test questions, and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www.routledge.com/9780367775568, under Support Material.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367775565
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 07 July 2022
Listed Since: 06 November 2021

Barcode

No barcode data available

Routledge The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

Advertising Media Planning: A Brand Management Approach

A Cognitive Psychology of Mass Communication

Advertising Media Workbook and Sourcebook

Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)

Advertising Media Workbook and Sourcebook

Integrated Marketing Communication: Advertising and Promotion in a Digital World

The Fundamentals of Advertising

Marketing Communications

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

Marketing Communications

Fundamentals of Advertising

Handbook of Media Management and Economics

Handbook of Media Management and Economics

Health Communication and Mass Media: An Integrated Approach to Policy and Practice

Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

Routledge Media Education Assessment Handbook - Communication

Media Today: Mass Communication in a Converging World

Strategic Integrated Marketing Communications

The Routledge Handbook of Mass Media Ethics (Routledge Handbooks in Communication Studies)

Advertising Management in a Digital Environment: Text and Cases

Routledge Leadership in Times of Change Handbook

Routledge Handbook of Digital Media and Communication (Routledge International Handbooks)

The Routledge Handbook of Media Use and Well-Being: International Perspectives on Theory and Research on Positive Media Effects (Routledge Handbooks in Communication Studies)