£132.90

Routledge - The Advertising Handbook (Media Practice) Book

Name: Routledge - The Advertising Handbook (Media Practice) Book
Brand: Routledge
Price: 114.52 GBP
Availability: InStock

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Description

Gain a deep understanding of modern marketing communications with The Advertising Handbook from Routledge. This text serves as a critical introduction to current advertising and marketing practices, making it an essential resource for students and professionals alike. Written by leading international scholars and practitioners, the book covers the significant shifts and pressures currently reshaping the industry. You will explore how the relationship between marketing and the consumer is evolving in a changing landscape. Through detailed profiles and case studies, the text illustrates how advertising, marketing, and public relations companies are innovating and diversifying to meet new demands. Designed to support active learning, the book includes discussion questions that encourage debate regarding the influence and activities of advertising in today's world. Whether you are studying business or working in the field, this handbook provides the context needed to navigate the complexities of contemporary marketing communications.

Key Features

Critical introduction to contemporary advertising and marketing practices for students and professionals.

Expert perspectives from international scholars and industry practitioners regarding industry shifts.

Real-world case studies and profiles that illustrate innovation in advertising and public relations.

Discussion questions included to aid learning and promote debate on modern advertising influence.

Comprehensive coverage of the relationship between marketing communications and the consumer.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138678821
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 14 March 2018
Listed Since: 29 July 2013

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Routledge - The Advertising Handbook (Media Practice) Book

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