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Routledge The Advertising Handbook - Media Practice & Marketing
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Description
Key Features
The Advertising Handbook provides contributions from internationally recognised scholars and practitioners offering diverse perspectives on modern marketing communications.
Detailed case studies and company profiles demonstrate real-world innovation and diversification within advertising, marketing and public relations sectors.
Discussion questions integrated throughout the text promote active learning and encourage debate about advertising's role and influence in contemporary consumer culture.
Covers critical analysis of how marketing communications industries are responding to contemporary pressures and evolving consumer relationships.
Published by Routledge, a leading academic and professional publisher specialising in business, media and communication studies resources.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138678821
- Domain
- Amazon UK
- Release Date
- 14 March 2018
- Listed Since
- 29 July 2013
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