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Bloomsbury Advertising Vol 2 - Berg Publishers Book

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Description

Explore the massive scale of the global advertising industry with Advertising vol 2 by Bloomsbury. With global spending estimated at USD450 billion in 2010, this text examines how advertising functions as a major business. The book looks at how advertising influences taste and choice, moving beyond commercial goods to impact political parties, religious bodies, and non-profit organizations. This volume also covers the evolution of marketing through the internet and mobile technology. It examines how these digital tools have created new opportunities for advertising-led marketing, shifting the landscape from traditional methods to new digital frontiers. This is an essential resource for understanding how advertising shapes different areas of life.

Key Features

This Bloomsbury publication examines the global advertising industry and its massive economic impact.

The text explores how advertising influences consumer taste and choice across various sectors.

Learn how advertising affects non-commercial areas including political parties and religious bodies.

Analyze the impact of the internet and mobile phones on modern advertising-led marketing.

Published by Berg Publishers, this volume provides a deep look into the business of advertising.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 2010
Listed Since
11 September 2009

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