Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century - Image 1

£52.99

Routledge Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

Name: Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
Brand: Routledge
Price: 52.99 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£53 today · previous high £53 · all-time low £47

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 627 days • 627 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 627 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £53 (376 days, 60.0%)

Price range: £47 - £53

Price levels: 5 different prices over 627 days

Description

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138581054
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 June 2023
Listed Since: 14 December 2022

Barcode

No barcode data available

Routledge Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Media Audiences: Is Anybody Watching? (Key Concerns in Media Studies)

The Media Studies Reader

Handbook of Media Management and Economics

The SAGE Handbook of Media Studies

Media Consumption and Everyday Life in Asia: 1 (Routledge Advances in Internationalizing Media Studies)

Digital Analytics for Marketing (Mastering Business Analytics)

Media Law: Cases & Commentary

De Gruyter Handbook of Media Economics (De Gruyter Handbooks in Business, Economics and Finance)

Media Research Methods: Audiences, Institutions, Texts

Media Research Methods: Understanding Metric and Interpretive Approaches

Routledge Media Perspectives for the 21st Century Book

Media Management: A Casebook Approach (Routledge Communication Series)

Understanding the Business of Global Media in the Digital Age

Routledge Handbook of Digital Media and Communication (Routledge International Handbooks)

Media Firms: Structures, Operations, and Performance

Fundamentals of Media Effects

Media Houses: Architecture, Media, and the Production of Centrality

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age

Media and Information Literacy: An Integrated Approach for the 21st Century (Information Professional)

Media Law in the Czech Republic

Media Criticism in a Digital Age: Professional And Consumer Considerations

Handbook of Media Economics, Vol 1b: Volume 1b (Handbooks in Economics, Volume 1B)

Methods for Analyzing Social Media