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McGraw-Hill Education Fundamentals of Media Effects

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Description

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 October 2001
Listed Since
17 October 2006

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