£40.99

McGraw-Hill Education Fundamentals of Media Effects

Name: Fundamentals of Media Effects
Brand: McGraw-Hill Education
Price: 40.99 GBP
Availability: InStock

Media Studies

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Description

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

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Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0071130071
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Communication Studies > Media Studies
Domain: Amazon UK
Release Date: 16 October 2001
Listed Since: 17 October 2006

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McGraw-Hill Education Fundamentals of Media Effects

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