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£53 today · previous high £53 · all-time low £51

Routledge Mass Communication Theories: Explaining Origins, Processes, and Effects

Amazon

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£53.36 £50.75 £51.32 £51.89 £52.46 £53.03 £53.60 25 July 2026 06 August 2026 18 August 2026 30 August 2026 11 September 2026
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Description
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
0367533537
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain
Amazon UK
Release Date
03 May 2022
Listed Since
30 October 2021

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No barcode data available

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